Fortifying boundaries

This article examines how recent changes in the hybrid media environment have led actors to define “how and why” of their practices. We consider discussion on differences similarities surrounding both legacy media, newcomers such as countermedia, be part journalism’s boundary work: ongoing, yet temporally fickle, process marking boundaries between journalism non-journalism. demonstrate countermedia drew through vocabulary, institutional reflection, demarcation practices, ethos. While Finnish underlined its autonomy dominance by defending social good dubbing fake actor MV-lehti own ridiculing professionals, institutions, journalists. Our findings illustrate these consistently asserted flawed ideological foundations “the other”, with consequence that become fortified, rather than crossed or blurred.